Intellectual property Insights & Updates

Using intellectual property with suppliers and distributors helps you control how your brand, products, and ideas are used when dealing with outside parties. This includes manufacturers, suppliers, distributors, resellers, and anyone else involved in bringing your product to market. By...

Intellectual Property in Human Resources ensures that ideas created by employees and contractors are properly owned, protected, and retained by the business. Clear employment agreements, contractor contracts, and IP training help prevent disputes, reduce risk, and protect long-term company value....

Using intellectual property in marketing means protecting and leveraging assets such as trademarks, patents, designs and copyright to strengthen brand identity, signal innovation and differentiate products in competitive markets. If you are new to the topic, it can help to...

An IP-centric company is a business where intellectual property is integrated into every part of the organisation – from product development and marketing, to partnerships, strategy, and investment. Instead of treating patents, trademarks, and designs as legal afterthoughts, IP-driven companies...

Intellectual property (IP) refers to legal rights that protect so-called ‘creations of the mind’. These may, of course, take various forms and include inventions, product designs, brand names, creative works, and confidential business information. The main types of intellectual property...

A freedom to operate (FTO) search helps you determine whether commercialising your invention could infringe someone else’s active patent rights. It focuses on risk, timing, and geography, and is an important step before launching, manufacturing, or selling a new product...